About Jess

I spent my early career crafting business strategies in boardrooms by day and scribbling stories at my kitchen table by night. Little did I know that those two worlds — corporate strategy and creative writing — weren’t so different after all. Over the years, I discovered something important: even the best business plan needs a bit of storytelling, and every great story benefits from a solid strategy.

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Strategic Consultant Meets Storyteller

I like to think of it as my left brain and right brain working in tandem. As a strategic consultant, I’m all about the big picture — helping organizations chart a clear course, set goals, and make smart decisions. As a content writer, I zoom in on the details, choosing the right words to engage, inspire, and persuade. These aren’t opposing skills; they’re complementary. When I create a strategy, I’m already thinking about how to communicate it in a compelling way. And when I write content, I ensure it’s grounded in a strategy that drives results.

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Blending Strategy and Storytelling

Whether I’m mapping out a five-year business roadmap or crafting a brand narrative, I bring a storyteller’s touch to the strategy and a strategist’s discipline to the content. The result? Plans that don’t gather dust on a shelf, and content that doesn’t float aimlessly without purpose. Instead, you get a clear direction for your business and a narrative that resonates with your audience.

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Professionalism with Personality

I believe professionalism and personality can go hand-in-hand. Yes, I’ll dive deep into data and business models, but I might also throw in a witty analogy or two along the way (because who says strategic plans can’t have a sense of humor?). I’m passionate about what I do, and I’m driven by the excitement of helping businesses find their voice and tell their story— while achieving their goals along the journey.

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In a nutshell, I’m Jess: part strategist, part storyteller, and fully dedicated to helping you turn big ideas into engaging narratives with a plan. If you’re looking for a partner who can shape your strategy and write your story, you’re in the right place.